Marketing Art

The reason why you are struggling in your dream is not because of external forces. It’s because of a simple, logical one word answer: you. You lack marketing. You’re not marketing yourself – to yourself. How you speak and how you interact with the world is your brand, and your number one customer is you. Everyone else will follow your lead.

Coke does not tell you that they can clean a toilet bowl with their product. It’s true, but they don’t advertise that. They make you lick your lips when they talk about how badly you want that Coke and how much better you feel. They do not tell you how much sugar or calories it contains.

Are you following me? If you are advertising this shit to yourself, you will not hire yourself, you will not purchase from yourself, you will not read your poem, blog, article, buy a painting, get a tarot reading. Why would you? Why would they.

Marketing is strategic and logical. It is the left side of the brain and usually the weaker side of the brain in artists especially because they are right brained. Without marketing: internally and externally, you will not find a consumer. Research the law of 7s in marketing. Email lists, social media, everything is crucial, but finding your niche and finding your message is marketing. And you must market your art. You must network. You must be the CEO of your art. It’s balance. It’s analytical and strategic.

But it’s worthless if you don’t do it on yourself first.

Contact me if you’d like to discuss ways to better market your art, if this is of interest.

Feel free to follow me on Facebook, Blog page, I’m @mahbuttitches on Instagram and @ourbeautifullie on twitter. Let’s connect!!

❤️🧡💛💚💙💜

One thought on “Marketing Art

  1. I find the psychology of marketing and advertising fascinating. It’s a phrase we often use in our house ‘it’s all in the marketing’, usually to make a jocular reference to one of us self-deprecating. When I was at college, I thought it was an area I’d like to work in, but was worried I’d have to sell lies and sell my soul! I know now that wouldn’t be the case if I’d chosen the right path. And it applies to so many aspects of life; body language, personal interactions, media, corporate image, as well as the more obvious product commercials.

    Like

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